Miguel Aliaga, UX EngineerUX Engineer

User Experience Engineer

• Designed and single-handedly built the front-end for the admin platform of TCM's top-revenue brand, in development to support 40+ users managing 400+ experiences, bookings and daily operations.
• Grew my role from designing websites to designing and developing both websites and internal platforms for TCM's brands.
• Design and develop the group's new e-commerce and static sites, and review shipped code against the design system and Figma to keep design and code in sync.

UX/UI Designer

• Redesigned 8+ websites as part of the company's digital transformation, aligning brand identity with user needs.
• Designed internal and operational tools, including high-frequency forms built to cut completion time and friction.
• Implemented a design system to standardize components, improve handoff and speed up collaboration across teams.

Operator and Brand Designer

• Own the brand’s design and day-to-day operation: website, Meta ads and creatives, Instagram, email flows, inventory and offers.
• Redesigned the Shopify store with custom code and built a build-your-set page where users pick three perfumes in one step. From Jul–Sep 2025 to Jul–Sep 2026, orders grew 2.9x and conversion went from 0.50% to 0.68% while traffic doubled.
• Built a PWA admin app with inventory, bill of materials and a Shopify-connected dashboard, used from the warehouse to decide what to order and when.

UX Designer

• Designed a collaborative internal product for logistics, pricing, quoting and operations teams.
• Redesigned the quoting system so users can quote from one to 100+ routes in a single step.
• Redesigned the customer portal to improve shipment visibility and access to key information.
• Led the marketing team on email campaigns, brand consistency and social content, and trained a junior UX/UI designer for 1.5 months.

Visual Designer

• Created complete visual identities, from logos to full brand systems, for clients across many industries.
• Designed and built functional websites with no-code tools, aligned with business goals.
• Joined visual and industrial design on product work for combined physical and digital proposals.
• Standardized the studio's visual workflows and contributed to its own brand and structure.

Asset Creator

• Designed culturally inspired NFTs and architectural assets for The Sandbox metaverse.
• Applied 3D design and visual branding to build immersive spaces.

Industrial Designer

• Designed and modeled custom railings for buildings from real-site measurements and technical requirements.
• Kept the production database up to date and placed models into building layouts.
• Made technical drawings and followed fabrication and installation on site.